Shop Till You Drop With Dolce & Gabbana Going Digital

Style : Dolce & Gabbana transformed from a “closed” brand to an “open” brand, where digital is now intertwined into the DNA, providing realtime, behind-the-scenes access via three separate Twitter accounts, a Facebook fan page with more than 3 million fans, a slew of digital content initiatives including, and a new online store for the Dolce & Gabbana mainline that launched yesterday .

Dolce&Gabbana released its new online store,A new worldwide platform, made in collaboration with The Business of Fashion, where all the clothing and accessories collections will be always available in seven languages via computer, mobile and social network .

The eStore is being launched in the wake of the brand’s deep commitment to the social and anthropological aspects of the net revolution; a revolution that the two designers conceptualise in their Summer 2012 Menswear collection entitled THE NET, which they presented in June 2011.

“We’re fascinated by the idea of opening a boutique that's available to the entire world. We’ve believed in the power of the web right from Day One. Now, even people not living in large cities will be able to experience the Dolce & Gabbana world.” (Domenico Dolce – Stefano Gabbana)
The purchase experience will have a strong editorial imprint since the DOLCE&GABBANA e-commerce platform will take an editorial approach to digital merchandising. The product catalogue interface will be flanked by a “shop-by-look” pagination, with the visual impact of a magazine. Photos can be viewed in 360°, and videos are integrated in the product cards.

The Italian house’s narrative ability and value will interface with each individual market's language, culture and ethnicity.

In China, the eStore will be launched on 8th August 2011, because of the importance of the number 8 in Chinese culture. Content and customer care will be provided in Chinese, prices will be displayed in Yuan, and home delivery guaranteed in 400 cities.

DOLCEGABBANASTORE.COM combines Italian style, glamour and DOLCE&GABBANA innovation with YOOX’s technical and logistical excellence. YOOX was chosen for its extensive distribution network and its excellence in customer service.
The eStore is a true all-embracing experience, which places the product within a narrative: the narrative of the DOLCE&GABBANA lifestyle.

 DOLCE&GABBANA Packaging  

Stefano Gabbana and Domenico Dolce talks about Twitter:

Stefano Gabbana and Domenico Dolce talks about  how the internet has changed fashion:

Stefano Gabbana and Domenico Dolce on front row bloggers:

Stefano Gabbana and Domenico Dolce themselves explained all this in a very special interview with Imran Amed from The Business of Fashion :

Dolce & Gabbana, Going Digital from The Business of Fashion on Vimeo.

I'm so excited to shop more from DOLCEGABBANASTORE.COM 

 "Plus delivery will be free for the first three months."


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