Tata-Naka is designed by identical twins, Tamara and Natasha Surguladze, born in Tbilisi, Georgia, 1978. The name Tata-Naka originated from their childhood nicknames and thus was an organic choice when deciding on a signature name for the brand.
The two sisters arrived in London in 1996 to study design at Central St Martin‟s. On graduating in the year 2000 Barneys NYC dedicated a wall to their awe-inspiring collection. The British Fashion Council that is globally renowned for being the launch platform for emerging talent has consecutively granted Tata-Naka with the celebrated “New Generation” award at London Fashion Week and has seen the brand blossom into an independent UK luxury design house with 2010 being their 10th anniversary in the industry.
Ambassadors include Cameron Diaz, Mina Suvari and Sarah Jessica Parker. The Tata-Naka collection regularly starred in the legendary series „‟Sex in the City‟‟ and was worn by Carrie Bradshaw on the cover of the official book.
For the past years Tata-Naka collections have been shot in a wide range of main fashion publications from Vogue to i-D and featured in numerous leading UK broadsheet supplements.
In September 2010 Tata-Naka commences its 10th anniversary celebration with a retrospective exhibition of an extensive archive of designs and plans a few creative collaborations, one of them being a limited edition range of T-shirts designed for Victoria & Albert Museum. Tata-Naka has been invited by Vogue to participate in the “Fashion Night Out” with the September launch of Tata-Naka pop-up store in London.
At present the brand is represented by a wide range of global stockists. To complement the mainline womenswear Tata-Naka has a branch of accessories and a childrenswear line “Shrunk” - all designs executed with in-house prints, sophisticated textiles and hand-decorated embellishments.